Our consumers Our markets
		Our consumers Recent trends in UK for mainstream & ethnic customers are:- Mainstream More willing to try new things. More Global Society- Increase in love for global foods (Indian most popular cuisine in UK) Higher pressure in lives-feelings of wanting to get away into a new environments (shown by increase in international travel). Higher wants to be different from everybody else, hence choosing drinks less mainstream Looking for more healthy and natural products Less time-Busy lives. What do we offer them Offer premium alternative fruit flavours to normal Orange, Pineapple and Apple flavours for those who like taste products from around the world or want to get away from the mainstream. Offer real taste of authentic premium Lassi drinks for those who like an ethnic eating experience at home (moving away from standard environment) Offering busy people a ready to drink premium juice and yogurt drinks saving preparation time. i.e. university students, working people. Offering premium 100% Pure Pomegranate, Red Grape, Black Mulberry and Melon which all have great health properties. Offering products that can be used as mixers to give truly exotic cocktail Offering exotic energy drinks which not only taste great, but keep people going
		Ethnic Ethnic origin now at 9% of English Population (www.statistics.gov.uk) London population has 29% ethnic origin (www.statistics.gov.uk) Less time-Busy lives What do we offer them Offer real taste of authentic premium juice and yogurt drinks as they are used to drinking in their country of origin and homes For the young ethnics, who are used to drinking these products, but do not know how to prepare them! Offering busy people ready to drink premium drinks saving preparation time. i.e. university students, working people.
Our markets Which Markets do our products appeal to?